Dear Millennial – the art of writing emails for millennials

Here’s a newsflash for you. Millennials are the kings of eCommerce. Think we’re kidding? Just type in a search for “millennials” on your favourite search engine and see what pops. Our top three picks? Greatest spending power, most powerful generation of consumers and always connected. What this means is, you need to start writing emails …

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Want to reach millennials? Use email!

Want an example of a really misleading comment on marketing to millennials? “We don’t think that a modern messaging system is going to be email.” You’re never going to believe who said that, but we’ll tell you anyway. Those are the very words uttered by Facebook CEO Mark Zuckerberg at a press conference launching Facebook’s …

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Pushing the envelope of email marketing: 2017 edition

With its remarkable statistics, high conversion rates and steady ROI, email has established itself as a mainstay in the marketing toolbox. Even the almighty social media platforms bow at the feet of email marketing (read our blog post on the battle between social media and email here). The fact is email is the dark horse that …

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We use the best – and we asked them for advice.

At BuildMyEmails, we use the best copywriters in the business, and we’ve asked them how to make your emails sing to your prospects (remember we’re here if you need a hand). So here are some of the best email marketing content tips we’ve heard from our cracking team of copywriters:   1. KISS – but not as …

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Let’s get ready to RUMBLE!

Who is the heavyweight champion of marketing – social media or email?   Social media gets everyone excited. It’s pretty simple to get started on your favourite site and with all those ‘likes’ and ‘shares’, it seems to be the perfect platform to reach and convert customers. However, a closer examination shows that in a …

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Make the Most of your Email Marketing Campaigns.

Email has proven itself to be one of the most effective ways of marketing products and services to a prequalified audience. 73% of marketers agree that email marketing is core to their business and 40x more effective than social media for lead generation. However, not every email is the same. When a business is faced with the challenge …

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Email marketing – the best in business.

When we were all young and innocent and the Internet was new and shiny, we all believed that email was the best thing since digital was invented. Everyone looked forward to that ‘you’ve got mail’ moment.   But after numerous Viagra adverts and invitations to share in a Nigerian Princess’ ill-gotten gains, we’re a bit jaded. …

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