8 essential elements of an awesome email

In email marketing, every day is a busy day. What that means is you’re receiving a bajillion emails in your inbox on a daily basis, most of which are immediately thrashed or, worse, sent straight to the dreaded spam folder. But every once in awhile, something magical happens. The email gods bestow a rare gift …

Read More


The ultimate guide to creating GIFs for email (part 2)

We hope you’ve had loads of fun using our tips from part 1 to create your very own GIFs with videos. As promised, here’s part 2 where you’ll learn how to create animated GIFs with still images. Creating animated GIFs with still images Step 1: Upload your images to Photoshop Select the still images you …

Read More


The ultimate guide to creating GIFs for email (part 1)

In our last blog post, we introduced the power of GIFs and showed you the coolest GIFs on the Internet. So we figured it’s only right that we teach you how to create your own amazing GIFs. After all, if you’re reading this, chances are, you already have an awesome GIF in mind but need …

Read More


5 email tips for capturing short attention spans

I really love long emails – said no one ever. The truth is, everyone hates wordy, rambling emails. And as the average employee sends and receives an average of 121 business emails a day and is exposed to an average of 247 marketing messages daily, you’re looking at a ton of reading. So it’s little …

Read More


Oops! Say goodbye to embarrassing subject line mistakes.

Email subject lines are extremely important. Whether you’re applying for a job, communicating with co-workers or informing your customers of an upcoming promotion, your subject line is what determines whether or not your email is going straight to spam. It’s little wonder then that marketers go all out when it comes to crafting email subject …

Read More


Adding emotions to your emails with emoji

Here’s a fact. Emoji are taking over the world. They’re appearing in Facebook newsfeeds, Snapchats and, of course, WhatsApp conversations. Not a day goes by that we don’t throw in a 😂, 😘 or a 💩. Even our parents and grandparents have caught onto the trend of using emoji in their communications. So what’s the …

Read More



Dear Millennial – the art of writing emails for millennials

Here’s a newsflash for you. Millennials are the kings of eCommerce. Think we’re kidding? Just type in a search for “millennials” on your favourite search engine and see what pops. Our top three picks? Greatest spending power, most powerful generation of consumers and always connected. What this means is, you need to start writing emails …

Read More


We use the best – and we asked them for advice.

At BuildMyEmails, we use the best copywriters in the business, and we’ve asked them how to make your emails sing to your prospects (remember we’re here if you need a hand). So here are some of the best email marketing content tips we’ve heard from our cracking team of copywriters:   1. KISS – but not as …

Read More


Make the Most of your Email Marketing Campaigns.

Email has proven itself to be one of the most effective ways of marketing products and services to a prequalified audience. 73% of marketers agree that email marketing is core to their business and 40x more effective than social media for lead generation. However, not every email is the same. When a business is faced with the challenge …

Read More