The (social) proof’s in the numbers.

Many marketers today are using social proof as a way to boost their conversion rates. And it’s not just the smaller companies. Even big names like Amazon, MailChimp and WordPress have jumped on the bandwagon. Because, the thing is, social proof works. Don’t believe us? Think about the last time you walked into a random …

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D I V I D E: Why list segmentation matters

By now, most marketers have come to accept the fact that email is a crucial part of marketing and one that can’t be replaced by other platforms like social media. While that’s a huge win for email, unfortunately, many still do not realise the importance of list segmentation and why it matters. And if they …

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6 brilliant CTAs that actually work

Think about all the stuff you’ve signed up for in your life. Whether it’s Dropbox, Netflix or even a gym class. What made you do it? Chances are, it was a really good call to action. As its name suggests, the aim of a call to action is to get somebody to do something, be …

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Dear Millennial – the art of writing emails for millennials

Here’s a newsflash for you. Millennials are the kings of eCommerce. Think we’re kidding? Just type in a search for “millennials” on your favourite search engine and see what pops. Our top three picks? Greatest spending power, most powerful generation of consumers and always connected. What this means is, you need to start writing emails …

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Want to reach millennials? Use email!

Want an example of a really misleading comment on marketing to millennials? “We don’t think that a modern messaging system is going to be email.” You’re never going to believe who said that, but we’ll tell you anyway. Those are the very words uttered by Facebook CEO Mark Zuckerberg at a press conference launching Facebook’s …

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Pushing the envelope of email marketing: 2017 edition

With its remarkable statistics, high conversion rates and steady ROI, email has established itself as a mainstay in the marketing toolbox. Even the almighty social media platforms bow at the feet of email marketing (read our blog post on the battle between social media and email here). The fact is email is the dark horse that …

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Let’s get ready to RUMBLE!

Who is the heavyweight champion of marketing – social media or email?   Social media gets everyone excited. It’s pretty simple to get started on your favourite site and with all those ‘likes’ and ‘shares’, it seems to be the perfect platform to reach and convert customers. However, a closer examination shows that in a …

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Make the Most of your Email Marketing Campaigns.

Email has proven itself to be one of the most effective ways of marketing products and services to a prequalified audience. 73% of marketers agree that email marketing is core to their business and 40x more effective than social media for lead generation. However, not every email is the same. When a business is faced with the challenge …

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Email marketing – the best in business.

When we were all young and innocent and the Internet was new and shiny, we all believed that email was the best thing since digital was invented. Everyone looked forward to that ‘you’ve got mail’ moment.   But after numerous Viagra adverts and invitations to share in a Nigerian Princess’ ill-gotten gains, we’re a bit jaded. …

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