6 brands that have won the email marketing game with GIFs

What makes an email great? Is it the witty copy? The stunning design? Or maybe just how awesome it looks overall? Whichever it is, it all boils down to one thing: the level of engagement. And that’s where GIFs really shine. We’ve all heard the old saying: a picture’s worth a thousand words. Well, if …

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Want to reach millennials? Use email!

Want an example of a really misleading comment on marketing to millennials? “We don’t think that a modern messaging system is going to be email.” You’re never going to believe who said that, but we’ll tell you anyway. Those are the very words uttered by Facebook CEO Mark Zuckerberg at a press conference launching Facebook’s …

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