Adding emotions to your emails with emoji

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Here’s a fact. Emoji are taking over the world. They’re appearing in Facebook newsfeeds, Snapchats and, of course, WhatsApp conversations. Not a day goes by that we don’t throw in a 😂, 😘 or a 💩. Even our parents and grandparents have caught onto the trend of using emoji in their communications. So what’s the deal with these cute little smileys and emoticons? Sure, they’re fun and cute, but, more importantly, they’re expressive. And that’s what you need to consider when creating your email marketing campaigns – adding emotions to your emails with emoji.

To help you get started, here’s everything you need to know on how to use emoji in your marketing emails like a total 😎.

Everybody ❤️ emoji

According to Appboy , the use of emoji in mobile and email marketing messages skyrocketed by a staggering 775% year-on-year. But that’s not all. A report by Experian shows that 56% of brands using emoji in their email subject lines had higher open rates. By using emoji in place of words, email marketers are able to better engage their subscribers for astounding results. So remember,

 

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Awesome email + emoji examples

According to Jess Nelson of Email Marketing Daily, “triggered email messages containing emoji have jumped more than 7,000% in recent months and emoji use in marketing messages has shown a steady 20% increase month-to-month in 2016.” With the uptake of emoji in marketing emails, there’s no better time than the present for you to start adding some emoji to your emails. Here are some awesome examples.

Evernote:

evernote

Doughbies:

doughbies

Wistia:

wistia

By adding emoji in their subject lines, these marketers express the different types of emotions they want their subscribers to feel. Whether it’s excitement (😍), funny (🤣) or scary (😱). Besides emotions, emoji also evoke curiousity and encourage people to click to find out what’s in store for them.

Ensure that your emoji makes your audience 😊

With the limited attention spans of subscribers today, emoji are a great way of capturing attention and getting your point across. And with hundreds of emoji, from 😝 to 👻, there’s something for your subject line, no matter what it is.

However, note that not every mobile device and email client supports emoji. So subscribers may see a distorted image of the emoji, just the word ‘emoji’ or, worse, this ▢. That makes marketers 😭and subscribers 😡.

To prevent this from happening, be sure to test every email before its sent out to ensure that it looks the way it’s supposed to even across different devices and platforms. That way, you’ll make your subscribers 😊 with your emails.

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POSTED BY SHEVON PERERA

Head Honcho and Key Strategist. Highly skilled in marketing strategies, branding and UX design.


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