Who, or what, is BuildMyEmails?

It’s come to our attention that many do not know who, or what, BuildMyEmails is, or what we do. And it seems like there are some myths about how BuildMyEmails makes your marketing emails better. So we’ve decided to clear the air once and for all by busting the top 3 myths. Myth #1 BuildMyEmails sends …

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The ultimate guide to creating GIFs for email (part 2)

We hope you’ve had loads of fun using our tips from part 1 to create your very own GIFs with videos. As promised, here’s part 2 where you’ll learn how to create animated GIFs with still images. Creating animated GIFs with still images Step 1: Upload your images to Photoshop Select the still images you …

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The ultimate guide to creating GIFs for email (part 1)

In our last blog post, we introduced the power of GIFs and showed you the coolest GIFs on the Internet. So we figured it’s only right that we teach you how to create your own amazing GIFs. After all, if you’re reading this, chances are, you already have an awesome GIF in mind but need …

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6 brands that have won the email marketing game with GIFs

What makes an email great? Is it the witty copy? The stunning design? Or maybe just how awesome it looks overall? Whichever it is, it all boils down to one thing: the level of engagement. And that’s where GIFs really shine. We’ve all heard the old saying: a picture’s worth a thousand words. Well, if …

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The (social) proof’s in the numbers.

Many marketers today are using social proof as a way to boost their conversion rates. And it’s not just the smaller companies. Even big names like Amazon, MailChimp and WordPress have jumped on the bandwagon. Because, the thing is, social proof works. Don’t believe us? Think about the last time you walked into a random …

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D I V I D E: Why list segmentation matters

By now, most marketers have come to accept the fact that email is a crucial part of marketing and one that can’t be replaced by other platforms like social media. While that’s a huge win for email, unfortunately, many still do not realise the importance of list segmentation and why it matters. And if they …

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5 email tips for capturing short attention spans

I really love long emails – said no one ever. The truth is, everyone hates wordy, rambling emails. And as the average employee sends and receives an average of 121 business emails a day and is exposed to an average of 247 marketing messages daily, you’re looking at a ton of reading. So it’s little …

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6 brilliant CTAs that actually work

Think about all the stuff you’ve signed up for in your life. Whether it’s Dropbox, Netflix or even a gym class. What made you do it? Chances are, it was a really good call to action. As its name suggests, the aim of a call to action is to get somebody to do something, be …

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The best holiday email marketing campaigns

Everyone loves holidays. There’s just something so awesome about getting the day off work, chilling with your friends and just taking it easy. But nobody gets more excited about the holidays than email marketers. That’s because the holiday season is one of the rare occasions when subscribers hope, nay, yearn, for emails to flood their …

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Oops! Say goodbye to embarrassing subject line mistakes.

Email subject lines are extremely important. Whether you’re applying for a job, communicating with co-workers or informing your customers of an upcoming promotion, your subject line is what determines whether or not your email is going straight to spam. It’s little wonder then that marketers go all out when it comes to crafting email subject …

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Adding emotions to your emails with emoji

Here’s a fact. Emoji are taking over the world. They’re appearing in Facebook newsfeeds, Snapchats and, of course, WhatsApp conversations. Not a day goes by that we don’t throw in a 😂, 😘 or a 💩. Even our parents and grandparents have caught onto the trend of using emoji in their communications. So what’s the …

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